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FPSLabs Home: Intel X48 chipset may hurt X38 sales

By: Oscar Meade - Published October 15, 2007 at 1:55 PM EDT - Writer Archive
2nd tier mobo manufacturers worried consumers might hold out for X48.
Via DigiTimes: "Intel recently launched its high-end 3 series chipset X38 in the market, however with details of a chip revision, the X48 chipset, exposed, some motherboard makers are concerned that the X48 may hurt demand for motherboards based on the X38 chipset, according to sources at motherboard makers. Intel recently delivered X48 A0 test samples to motherboard makers. The chipset is expected to launch between the end of 2007 and January 2008 after testing, while motherboards should start appear on the market in the first quarter of 2008, added the sources. With the X48's launch expected to come only three months later than that of the X38, it could lead to a short life cycle for the X38, causing a delay in market demand.

However, sources from one first-tier maker claimed that it sees no danger of the X48 diluting demand for X38-based motherboards, noting that it has simply revised its product mix to feature X48 at the top-end, premium section of its lineup. Makers most likely to be affected by the new chipset are second-tier makers who have fewer resources with which to prepare for a new product launch in the shortened time, and those who have a less well managed channel, according to the sources."


Although a few may hold out for X48, most people are probably looking at cheaper solutions from competitors anyway. Intel's own P35 chipset is still a solid choice if you don't care for SLI. This predicament isn't surprising considering the three month difference, but consumers will win in the end anyway with lowered X38 prices to make room for X48. º

Do you plan on getting either a X38 or X48 based mobo?
Yes, an X38 chipset based mobo.
Yes, an X48 chipset based mobo.
No, I plan on getting an NVIDIA based chipset.
No, I'm fine with what I have.
No, I plan on getting and AMD/ATI based chipset.


Source @ DigiTimes

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