One of the only things that I found that I didn’t like about the mouse was the side buttons and that was because they were small. Was there a reason behind where you placed them and how you designed the side buttons?

It all came down to math actually and how everyone has a different grip of the mouse. I think the rest of it just boils down to personal preference.

To be honest, a lot of the peripheral industry boils down to personal preference. You guys have been the peripheral leaders for quite some time and you know better than anyone that people just hate certain things and other people love it.

I would say that from the data we have from the professional gamers and the testing we did, we chose the middle ground.

Have you released the fact that there was an LCD on the bottom of the mouse? That was a complete and utter surprise when you showed that to me today.

We haven’t been marketing our mouse for having an LCD display because its not a defining feature of the product.

It is in the sense that it lets you know what is going on with setting changes and how you can basically use very enhanced setting changes right there on the mouse itself.

Yes, but we didn’t implement that to make it look cool. It’s not a marketing feature. It’s not a defining feature, it’s just a really cool feature that makes life easy.

Fair enough. I guess what it really comes down to is that this is a LAN gamer’s mouse. It doesn’t need drivers.

We make professional gaming gear. The reason we have the tagline is because our target audience is the hardcore gamers that use the products.


Right, and the driverless mouse is really going to push that, especially with the fact that you can set everything right on the mouse. So if you show up at a LAN, all you have to do is plug it in unless you have to change a setting right there on the mouse.

Yes more importantly you don’t have to hassle with installing drivers so there won’t be any stupid admin standing behind you saying that the match will start in nine minutes and you’re installing a driver. I think it will be a lot easier now to have that accessibility.